How men find your TRT clinic in 2026.
And why most local clinics are losing to Hims, Henry Meds, and Defy before the phone ever rings.
HAWK Reports shows you what AI search engines actually say about your practice, which testosterone telehealth platforms get cited when men ask about TRT, and exactly where you're losing patient inquiries before they pick up the phone.
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This is the free preview. There's a lot more we can show you.
The report landing in your inbox is the AI Visibility scan, the foundational layer. The full version goes deeper on each engine, includes sentiment analysis and reputation triage, and surfaces named-asset recommendations.
We also run twelve other HAWK reports that aren't part of this scan: competitive ad intelligence, Reddit and forum pulse, GBP and local pack analysis, share of search, brand news monitoring, content gap mapping, and more.
Book a 30-minute strategy call now. We'll walk through your gaps when the report arrives, the deeper version of this scan, and which of the other reports would actually move the needle for you.
No prep needed. Bring questions, leave with a plan.
Hims, Henry Meds, and Defy aren't competing for your parking lot.
They're competing in ChatGPT, Google, and Reddit while your future patients are still researching whether to pursue treatment. They've shifted millions in ad spend toward AI search visibility while local TRT clinics keep optimizing for last decade's keyword strategy.
What you'll see in the report
- AI Visibility across 3 AI engines. ChatGPT, Perplexity, and Google AI Overviews (the full report adds Claude, Gemini, and Google AI Mode, plus many more queries) for TRT-specific patient queries men actually ask. We show you what each engine says when a prospective patient researches testosterone replacement.
- Testosterone telehealth competitive set. Hims, Henry Meds, Defy, Hone, Marek Health, Maximus, Vault: the platforms that have already won most of the AI mindshare for TRT. Where they get cited, where you don't.
- Per-engine wins and losses. Most local TRT clinics win on zero of three engines. The ones that win on one or two have something specific going on. We surface what.
- Content gaps. Queries where no clinic (local or telehealth) is cited. These are the fastest TRT AEO wins available right now.
What's NOT in the free report
The free version covers AI Visibility, the foundational layer. We also run testosterone telehealth ad intelligence, Reddit pulse for r/Testosterone and r/TRT, GBP and local pack analysis, and patient trust monitoring (Healthgrades, RateMDs). Those layers are part of our full TRT clinic engagement and walked through on a strategy call.
We run compliant TRT campaigns without LegitScript.
Most agencies require you to invest 4-12 weeks and $1,995+/year in LegitScript certification before they'll touch your account. We don't. We've shipped compliant TRT advertising at $35K+/month in spend with zero LegitScript certification. When you grow past $25K/month in media spend, we help you upgrade and unlock additional inventory.
FAQ
Will this work for HCG-only or peptide-focused men's clinics?
Yes. The query set covers TRT, HCG, peptides, and adjacent men's hormone treatments. If your clinic is peptide-only, the report still surfaces where you compete against telehealth platforms that bundle peptides with TRT.
Do you need access to my Google Business Profile or website?
No. The free report only requires your practice name, website, and email. Everything we measure is publicly observable: what AI engines say when men ask about testosterone replacement.
How is this different from a regular SEO audit?
SEO audits measure where you rank in Google's blue links. This measures where you appear in AI-generated answers. Different surface, different ranking signals, different winners. Most clinics that rank #1 on Google are still invisible on ChatGPT.
Can I get the deeper layers (telehealth ads, Reddit pulse, GBP intelligence)?
Yes, those are part of our full TRT clinic engagement. Book a strategy call from inside your free report and we'll walk you through what they show.
What about women's hormone replacement?
Different animal. See our HRT clinic report for menopause, BHRT, and women's hormone clinics. The competitor set is entirely different (Winona, Midi, Evernow, etc.) and so is the patient query language.
Run the scan.
Free. Ten minutes to your inbox. See where AI engines cite you, who they cite instead, and what's still up for grabs in TRT AEO.