How women find your HRT clinic in 2026.
And why most local clinics are losing to Winona, Midi, and Evernow before the phone ever rings.
HAWK Reports shows you what AI search engines actually say about your practice, which menopause and BHRT telehealth platforms get cited when women ask about hormone replacement, and where your future patients are getting prescribed online before they pick up the phone.
Free, in your inbox in about ten minutes.
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This is the free preview. There's a lot more we can show you.
The report landing in your inbox is the AI Visibility scan, the foundational layer. The full version goes deeper on each engine, includes sentiment analysis and reputation triage, and surfaces named-asset recommendations.
We also run twelve other HAWK reports that aren't part of this scan: competitive ad intelligence, Reddit and forum pulse, GBP and local pack analysis, share of search, brand news monitoring, content gap mapping, and more.
Book a 30-minute strategy call now. We'll walk through your gaps when the report arrives, the deeper version of this scan, and which of the other reports would actually move the needle for you.
No prep needed. Bring questions, leave with a plan.
Winona, Midi, and Evernow aren't competing for your parking lot.
They're competing in ChatGPT, Reddit, and Facebook groups while your future patients are still researching whether their symptoms are perimenopause. Telehealth platforms have shifted millions in ad spend toward AI search visibility while local HRT clinics keep optimizing for last decade's keyword strategy.
What you'll see in the report
- AI Visibility across 3 AI engines. ChatGPT, Perplexity, and Google AI Overviews (the full report adds Claude, Gemini, and Google AI Mode, plus many more queries) for the HRT, BHRT, and menopause queries women actually ask. We show you what each engine says when a prospective patient researches hormone replacement.
- Women's hormone telehealth competitive set. Winona, Midi, Evernow, Joi, Vault, Alloy, Gennev, and the long tail of menopause-focused telehealth. Where they cite, where you don't.
- Per-engine wins and losses. Most local HRT clinics win on zero of three engines. The ones that win on one or two have something specific going on. We surface what.
- Content gaps. Queries where no clinic (local or telehealth) is cited. These are the fastest HRT AEO wins available right now, especially in BHRT and pellet therapy where AI coverage is still thin.
What's NOT in the free report
The free version covers AI Visibility, the foundational layer. We also run menopause telehealth ad intelligence, Reddit pulse for r/Menopause and r/BHRT, GBP and local pack analysis, and patient trust monitoring (Healthgrades, RateMDs, Vitals). Those layers are part of our full HRT clinic engagement and walked through on a strategy call.
Compliant HRT advertising at scale, no LegitScript required.
Most agencies require you to invest 4-12 weeks and $1,995+/year in LegitScript certification before they'll touch your account. We don't. We've shipped compliant hormone advertising at $35K+/month in spend with zero LegitScript certification. When you grow past $25K/month in media spend, we help you upgrade and unlock additional inventory.
FAQ
Does this cover BHRT and pellet therapy specifically?
Yes. The query set covers traditional HRT, BHRT (bioidentical hormone replacement), pellet therapy, peptides, and menopause-adjacent treatments. If your clinic specializes in pellets, the report surfaces where you compete against the telehealth platforms that don't offer them.
Do you need access to my Google Business Profile or website?
No. The free report only requires your practice name, website, and email. Everything we measure is publicly observable: what AI engines say when women ask about hormone replacement.
How is this different from a regular SEO audit?
SEO audits measure where you rank in Google's blue links. This measures where you appear in AI-generated answers. Different surface, different ranking signals, different winners. Most clinics that rank #1 on Google are still invisible on ChatGPT for menopause queries.
Can I get the deeper layers (telehealth ads, Reddit pulse, GBP intelligence)?
Yes, those are part of our full HRT clinic engagement. Book a strategy call from inside your free report and we'll walk you through what they show.
What about men's testosterone replacement?
Different animal, different audience, different competitive set. See our TRT clinic report for men's testosterone clinics.
Run the scan.
Free. Ten minutes to your inbox. See where AI engines cite you, who they cite instead, and where the gaps are in HRT, BHRT, and menopause AEO.