When AI answers 'best estate planning attorney near me,' is your firm in the answer?
For most firms, no. And worse: AI might be confusing your firm with someone you don't want to be associated with.
We scanned a real North Carolina estate planning firm last week. Across ChatGPT, Claude, Gemini, and Perplexity, every engine confused them with an offshore investment scam in Mauritius (1.3-star PissedConsumer rating, Scam Detector warning, marketing-fee scandal). When prospects asked AI for reviews of the actual firm, they got reviews of the scam.
HAWK Reports tells you what AI search engines actually say about your firm, what they get wrong, and which competitors win when they should be finding you. Free, in your inbox in about ten minutes.
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This is the free preview. There's a lot more we can show you.
The report landing in your inbox is the AI Visibility scan, the foundational layer. The full version goes deeper on each engine, includes sentiment analysis and reputation triage, and surfaces named-asset recommendations.
We also run twelve other HAWK reports that aren't part of this scan: competitive ad intelligence, Reddit and forum pulse, GBP and local pack analysis, share of search, brand news monitoring, content gap mapping, and more.
Book a 30-minute strategy call now. We'll walk through your gaps when the report arrives, the deeper version of this scan, and which of the other reports would actually move the needle for you.
No prep needed. Bring questions, leave with a plan.
AI search has already changed how prospects choose attorneys.
Estate planning, divorce, and family law are among the highest-stakes purchase decisions a consumer will make. Today's prospects are not flipping through phone books or scrolling Avvo. They're asking ChatGPT for shortlists, getting 3-5 names, and calling those. If your firm isn't on the AI shortlist, you do not get the consult.
What you'll see in the report
- AI Visibility across 3 AI engines. ChatGPT, Perplexity, and Google AI Overviews (the full report adds Claude, Gemini, and Google AI Mode, plus many more queries) for queries prospects actually use: 'best estate planning attorney in [city],' 'best family law firm in [state],' 'is [your firm] a good attorney.'
- Brand identity collision check. The most dangerous AI search problem is invisible to you: a firm with a similar name (or a defunct firm, or a scam entity) is getting cited when prospects search for YOUR firm. We surface this explicitly.
- Practice-area visibility. Most firms win on one practice area (family law) and are invisible on another (estate planning). We separate the queries so you can see where the gaps actually are.
- Competitive set. LegalZoom, Rocket Lawyer, Trust & Will, and DIY estate platforms are increasingly cited by AI engines for the queries that should send work to attorneys. We track which ones are eating into your practice.
- Content gaps. Queries where no attorney in your city is cited. These are the fastest legal AEO wins available right now.
What's NOT in the free report
The free version covers AI Visibility, the foundational layer. We also run legal aggregator monitoring (Avvo, Justia, FindLaw, Super Lawyers), competitive ad intelligence, GBP and local pack analysis, and reputation monitoring across professional review sites. Those layers are part of our full legal engagement and walked through on a strategy call.
FAQ
Will this work for personal injury, criminal defense, or other practice areas?
Yes. The default query set covers family law, estate planning, and wills & trusts because those are the most common high-AOV consumer-facing practice areas. If you're in PI, criminal defense, immigration, or business law, the report surfaces where you compete against the firms specializing in your practice.
What's the brand identity collision check?
AI engines sometimes confuse two firms with similar names. We've seen a real estate planning firm whose AI search results returned reviews for an offshore investment scam. Until you run the scan, you have no idea this is happening. The free report flags it explicitly when it occurs.
What about LegalZoom and DIY platforms?
Tracked as competitors. LegalZoom, Rocket Lawyer, Trust & Will, and similar platforms increasingly dominate AI citations for estate planning queries because their content scale outpaces what most firms publish. We show you which queries they're winning in your specific market.
Do you need access to my Google Business Profile or website?
No. The free report only requires your firm's name, website, and email. Everything we measure is publicly observable.
Can I get the deeper layers (Avvo monitoring, ad intel, GBP analysis)?
Yes. Those are part of our full legal engagement. Book a strategy call from inside your free report and we'll walk you through what they show.
Run the scan.
Free. Ten minutes to your inbox. See what AI says about your firm, which competitors get the citations you should be getting, and whether AI is confusing you with anyone you don't want to be confused with.