How patients find your dental practice in 2026.
And why your veneers might be winning citations while your implants are invisible.
We scanned a real Atlanta cosmetic dental practice last week. They dominate on 'best veneers in Atlanta' across three of four AI engines. They also got cited only once across four engines for 'best dental implant dentist in Atlanta'. That win went to specialist implant centers. Same practice, two procedures, opposite AI search outcomes.
HAWK Reports shows you which procedures the AI engines associate with you, which procedures they hand to your competitors, and where the fastest wins are. Free, in your inbox in about ten minutes.
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This is the free preview. There's a lot more we can show you.
The report landing in your inbox is the AI Visibility scan, the foundational layer. The full version goes deeper on each engine, includes sentiment analysis and reputation triage, and surfaces named-asset recommendations.
We also run twelve other HAWK reports that aren't part of this scan: competitive ad intelligence, Reddit and forum pulse, GBP and local pack analysis, share of search, brand news monitoring, content gap mapping, and more.
Book a 30-minute strategy call now. We'll walk through your gaps when the report arrives, the deeper version of this scan, and which of the other reports would actually move the needle for you.
No prep needed. Bring questions, leave with a plan.
AI engines have already decided who does veneers, implants, and Invisalign well in your city.
Patients are no longer scrolling through Google's local pack and reading 47 reviews. They're asking ChatGPT and Perplexity for a shortlist, getting 3-5 names, and calling those. If your practice isn't on the shortlist for the procedure you want to grow, you don't get the patient.
What you'll see in the report
- AI Visibility across 3 AI engines. ChatGPT, Perplexity, and Google AI Overviews (the full report adds Claude, Gemini, and Google AI Mode, plus many more queries) for queries patients actually use: 'best cosmetic dentist in [city],' 'dental implants near me,' 'best dentist for veneers,' 'is [your practice] a good dentist.'
- Procedure-specific wins and losses. Most practices win on one procedure (cosmetic, hygiene, family) and lose on another (implants, full-arch, sedation). We separate them so you can see exactly where to invest.
- DSO and aggregator competitive set. Aspen Dental, Heartland, PDS Health, 1-800-Dentist, NewMouth, and dental marketplaces are increasingly cited by AI engines. We track which ones are eating into your category.
- Brand reputation read. What each engine says when patients ask 'is [your practice] a good dentist.' Awards (Bulletproof Dental Best Dentist, Top Dentist features) are amplified by AI; older negative reviews can be too.
- Content gaps. Queries where no dentist in your city gets cited. These are the fastest dental AEO wins available right now.
What's NOT in the free report
The free version covers AI Visibility, the foundational layer. We also run dental telehealth and DSO ad intelligence, dental forum and Reddit monitoring (r/Dentistry, r/Dental), GBP and local pack analysis, and patient trust monitoring (Healthgrades, RateMDs, Google reviews velocity). Those layers are part of our full dental engagement and walked through on a strategy call.
FAQ
Will this work for specialist practices (endo, perio, oral surgery)?
Yes. The default query set covers general + cosmetic + implant. If you're a specialist (orthodontist, endodontist, oral surgeon, periodontist), the report surfaces where you compete against general practices that also offer your procedures.
What about DSOs and corporate dental?
DSOs are tracked as competitors in the report. Aspen Dental, Heartland, PDS Health, and similar are increasingly cited by AI engines because they have the content scale most independent practices don't. We show you which queries they're winning in your specific market.
Do you need access to my Google Business Profile or website?
No. The free report only requires your practice name, website, and email. Everything we measure is publicly observable.
How is this different from a regular SEO audit?
SEO audits measure where you rank in Google's blue links. This measures where you appear in AI-generated answers. Different surface, different ranking signals, different winners. Many practices that rank #1 on Google for 'dentist near me' are still invisible on ChatGPT.
Can I get the deeper layers (DSO ad intel, Reddit pulse, GBP analysis)?
Yes. Those are part of our full dental engagement. Book a strategy call from inside your free report and we'll walk you through what they show.
Run the scan.
Free. Ten minutes to your inbox. See which procedures AI hands you, which ones it hands competitors, and what's still up for grabs in dental AEO.