When AI answers 'best plastic surgeon in your city,' is your practice in the answer?
For most clinics, the answer is no. Even the ones that rank #1 on Google.
We scanned a real Milwaukee aesthetic practice last week. Across ChatGPT, Claude, Gemini, and Perplexity, every single engine answered 'best plastic surgeon in Milwaukee' without naming them once. The clinic ranks well on Google. They have hundreds of five-star reviews. They are still invisible to four out of four AI engines.
HAWK Reports tells you what AI search engines actually say about your practice, who they cite instead, and where the easiest wins are. Free, in your inbox in about ten minutes.
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This is the free preview. There's a lot more we can show you.
The report landing in your inbox is the AI Visibility scan, the foundational layer. The full version goes deeper on each engine, includes sentiment analysis and reputation triage, and surfaces named-asset recommendations.
We also run twelve other HAWK reports that aren't part of this scan: competitive ad intelligence, Reddit and forum pulse, GBP and local pack analysis, share of search, brand news monitoring, content gap mapping, and more.
Book a 30-minute strategy call now. We'll walk through your gaps when the report arrives, the deeper version of this scan, and which of the other reports would actually move the needle for you.
No prep needed. Bring questions, leave with a plan.
Patients are pre-shortlisting you in ChatGPT now.
Before the consult call, before the in-office tour, before they fill out your form, today's aesthetics buyer is asking AI engines who's the best surgeon for their procedure. AI returns a shortlist of 3 to 5 names. If you're not on that shortlist, you don't get the consult.
What you'll see in the report
- AI Visibility across 3 AI engines. ChatGPT, Perplexity, and Google AI Overviews (the full report adds Claude, Gemini, and Google AI Mode, plus many more queries) for the queries patients actually ask: 'best plastic surgeon in [city],' 'best surgeon for tummy tuck near me,' 'is [your practice] a good plastic surgeon.'
- Brand reputation read. What does each engine say when patients Google your practice name? Five-star reviews are great. A 2015 negative testimonial that AI keeps surfacing is a problem you cannot see otherwise.
- Signature procedure visibility. If you have a trademarked or signature procedure (we've seen TickleTuck, BBL variants, custom liposculpture protocols), does AI know you own that name, or is it confusing you with something else?
- Content gaps. Procedures and queries where no surgeon in your city is cited. These are the fastest AEO wins available right now in aesthetics.
What's NOT in the free report
The free version covers AI Visibility, the foundational layer. We also run RealSelf and aesthetics-forum monitoring, paid social ad intelligence, GBP and local pack analysis, and patient trust monitoring (Healthgrades, Vitals, RateMDs). Those layers are part of our full aesthetics engagement and walked through on a strategy call.
Compliant aesthetics advertising at scale.
Aesthetics is a category that gets accounts suspended fast: before-after photos, body imagery, claims language. We've shipped compliant six-figure campaigns at $35K+/month for cosmetic surgery and med spa clients without LegitScript certification, without losing accounts to policy review.
FAQ
Does this cover med spas and non-surgical practices?
Yes. The query set covers surgical (rhinoplasty, BBL, tummy tuck, breast aug) and non-surgical (Botox, fillers, laser, body contouring, weight loss injectables). If your practice is non-surgical only, the report still surfaces where you compete against the surgical practices and national chains buyers conflate you with.
What about competitors like RealSelf and aesthetics aggregators?
They're tracked. Aggregators (RealSelf, NewBeauty, RateMDs) often dominate AI citations because their content is structured for AI ingestion. We surface where they're winning what your buyers should be finding from your site.
Do you need access to my Google Business Profile or website?
No. The free report only requires your practice name, website, and email. Everything we measure is publicly observable.
How is this different from a regular SEO audit?
SEO audits measure where you rank in Google's blue links. This measures where you appear in AI-generated answers. Different surface, different ranking signals, different winners. Most practices that rank #1 on Google are still invisible on ChatGPT for the queries that matter.
Can I get the deeper layers (RealSelf intel, ad spend audit, GBP analysis)?
Yes. Those are part of our full aesthetics engagement. Book a strategy call from inside your free report and we'll walk you through what they show.
Run the scan.
Free. Ten minutes to your inbox. See where AI engines describe you well, where they ignore you, and what's still up for grabs in aesthetic AEO.