When a buyer asks AI for the best Honda dealer in your city, are you in the answer?
Or did the citation go to AutoTrader.ca, Clutch.ca, or a competing dealer 20 minutes away?
We scanned three real GTA Honda, Toyota, and Ford dealers last week. Two won citations on brand-city queries (AI named them top of list). One was completely missing, every engine cited AutoTrader.ca and a competitor instead. The missing dealer ranks well on Google. Their AI visibility is a different story.
HAWK Reports shows you what AI engines actually say when shoppers research dealerships in your market, which dealers and aggregators win the citations, and where the fastest wins are. Free, in your inbox in about ten minutes.
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This is the free preview. There's a lot more we can show you.
The report landing in your inbox is the AI Visibility scan, the foundational layer. The full version goes deeper on each engine, includes sentiment analysis and reputation triage, and surfaces named-asset recommendations.
We also run twelve other HAWK reports that aren't part of this scan: competitive ad intelligence, Reddit and forum pulse, GBP and local pack analysis, share of search, brand news monitoring, content gap mapping, and more.
Book a 30-minute strategy call now. We'll walk through your gaps when the report arrives, the deeper version of this scan, and which of the other reports would actually move the needle for you.
No prep needed. Bring questions, leave with a plan.
Today's car shoppers ask ChatGPT before they ever set foot on your lot.
Before the test drive, before the email lead, before the website visit, today's buyer asks AI engines which dealer in their city has the best service, the best inventory, and the best reputation for [the brand they want]. AI returns 3-5 names. If you're not on that shortlist, you don't get the lead.
What you'll see in the report
- AI Visibility across 3 AI engines. ChatGPT, Perplexity, and Google AI Overviews (the full report adds Claude, Gemini, and Google AI Mode, plus many more queries), for queries shoppers actually use: 'best [brand] dealer in [city],' 'where to buy a used [brand] near me,' 'is [your dealership] a good place to buy a car.'
- Marketplace and aggregator competitive set. AutoTrader.ca, Cars.ca, Kijiji Autos, Clutch.ca, Canada Drives, AutoCanada. These aggregators and online retailers dominate AI citations because their content scale and structured data outpace any single dealer. We track which ones are eating into your category and which queries they're winning.
- Brand-city dominance check. For your specific brand and city ('best Honda dealer in Mississauga'), are you cited at all? Top of list? Buried below three competitors? We show you exactly where you stand.
- Brand reputation read. What each engine says when shoppers ask '[your dealership] reviews.' Sales praise, service complaints, F&I horror stories, AI engines repeat all of it. We surface the verbatim language.
- Content gaps. Queries in your market where no dealer (yours or competitors) gets cited. These are the fastest auto AEO wins available right now.
What's NOT in the free report
The free version covers AI Visibility, the foundational layer. We also run dealership ad intelligence (Google Ads, Meta), GBP and local pack analysis, and reputation monitoring across DealerRater, Google reviews velocity, and BBB. Those layers are part of our full auto dealer engagement and walked through on a strategy call.
FAQ
Will this work for used-only or independent dealers?
Yes. The default query set covers franchise + independent + used. If you're an independent or pre-owned-only dealer, the report surfaces where you compete against franchise dealers and online retailers (Clutch.ca, Canada Drives, AutoCanada) that compete on price and convenience.
What about Clutch.ca, Canada Drives, and digital-first competitors?
Tracked as competitors. The shift to digital car buying means national platforms increasingly dominate AI citations for queries like 'easiest way to buy a used [brand] near me.' We show you exactly where they're winning what should be your traffic.
Do you need access to my Google Business Profile or website?
No. The free report only requires your dealership name, website, and email. Everything we measure is publicly observable.
How is this different from a regular SEO audit?
SEO audits measure where you rank in Google's blue links. This measures where you appear in AI-generated answers. Different surface, different ranking signals, different winners. Many dealers that rank #1 on Google for 'Honda dealer near me' are still invisible on ChatGPT.
Can I get the deeper layers (ad intel, DealerRater monitoring, reputation analysis)?
Yes. Those are part of our full auto dealer engagement. Book a strategy call from inside your free report and we'll walk you through what they show.
Run the scan.
Free. Ten minutes to your inbox. See where AI engines send shoppers in your market, who's winning citations, and what's still up for grabs in auto AEO.